Marketroid: I don't understand. How did our software ship without even the most rudimentary security features?
Desmond: Marketing felt it created "too much friction".
Marketroid: Well that was then and this is now. There's a new sheriff in town.
Desmond: You mean we can do it for real? Signed tokens? Identity providers?
Marketroid (holding several deputy stars): Too much friction. Let's just hand out these cool badges.